Where We Serve and Why It Matters

At The Wedding Nanny Co., where we serve has never been about drawing lines on a map. It’s about where we already belong.

From the beginning, our growth hasn’t been driven by expansion for the sake of it. It’s been built through relationships—within the wedding industry, within local communities, and with the families who trust us to care for their children during some of their most meaningful days.

Today, we serve weddings across North Carolina, South Carolina, Virginia, and Tennessee. And every one of those regions is an extension of the same intentional foundation.

North Carolina — Where It Started

North Carolina is home.

It’s where Avery is from, and where Avery Wooten Photography first began—long before The Wedding Nanny Co. existed.

This is where the photography career was built. Where hundreds of wedding days were experienced firsthand. Where relationships with planners, venues, and vendor teams were formed over time—not just through business, but through consistency and trust. And that matters.

Because before childcare was ever a service, there was a deep understanding of how weddings actually function. The pacing. The pressure points. The moments where things either flow seamlessly or fall apart.

North Carolina is where that perspective was shaped—and it’s the reason our approach to childcare looks different. Our nannies here aren’t just “available.” They’re experienced in weddings. They understand timelines, transitions, ceremony expectations, and how to move seamlessly within an event environment.

This is where we refined what it means to be a true vendor partner, not just childcare.

South Carolina — Built Through Weddings We Were Already Part Of

South Carolina didn’t start as a market we were trying to enter—it was a place we were already working.

Through Avery Wooten Photography, we were consistently photographing weddings across South Carolina—Charleston, Greenville, and coastal destinations where full wedding weekends are the norm. With that came something we couldn’t ignore: Families needed support.

We weren’t hearing it from a distance—we were seeing it firsthand. Parents stepping out during ceremonies, toddlers overwhelmed during receptions, planners trying to problem-solve in real time.

Because we were already embedded in these wedding days through photography, we understood the gaps in a way that goes beyond theory. We knew exactly where childcare needed to step in—and how it needed to function within the flow of a wedding. So when we built our South Carolina team, it wasn’t reactive. It was informed.

We brought on nannies through the same trusted industry relationships we had already built as a photographer—people who understood the level of service expected at these events and could meet it.

Virginia — A Natural Extension of Destination Work

Virginia followed a similar path. As Avery Wooten Photography continued documenting weddings in Virginia—often large-scale, multi-day celebrations—we found ourselves in environments where logistics mattered just as much as aesthetics.

These weren’t one-day events. They were experiences. And within those experiences, childcare couldn’t be an afterthought.

Being present as a photographer gave us a unique vantage point. We weren’t just observing—we were moving through timelines, working alongside planners, and watching how every decision impacted the overall flow of the day. That perspective directly shaped how we built our Virginia team. We didn’t just look for qualified nannies—we built a team that understands event dynamics, pacing, and the nuance of being part of a high-level vendor team.

Tennessee — Built Through Planner Relationships and Community

Tennessee didn’t come from a cold start—it came from the relationships we already had. As we continued working with planners who were producing weddings in Tennessee, the conversations started happening naturally. They trusted our work, understood the level of care we provide, and wanted that same experience for their clients in this region.

From there, growth happened the way it always has for us—through community.

We built our Tennessee team through those planner relationships and the communities they’re connected to. Local referrals, trusted introductions, and childcare professionals who were already rooted in the area. That foundation matters, especially in places like Knoxville and Pigeon Forge, where weddings often bring together large groups of families across multi-day celebrations.

Because when a planner recommends us, it’s not just about availability—it’s about trust. We build our teams to honor that.

How We Build Our Teams

No matter the state, our process doesn’t change. We don’t pull from generic staffing pools or last-minute availability lists. Every member of our team is brought on through a combination of existing relationships within the wedding industry, referrals from trusted nannies, educators, and childcare professionals, and local community connections.

And in markets like South Carolina, Virginia, and Tennessee, those relationships were deepened through years of being present as both a photographer and a vendor partner. From there, every nanny is vetted, trained, and prepared specifically for event-based childcare. Because watching children in a home is one thing. Supporting them in a fast-paced, emotionally charged, multi-hour wedding environment is something entirely different.

Why This Matters for Your Wedding

When you hire The Wedding Nanny Co., you’re not hiring a company that’s trying to cover your location. You’re hiring a team that has been inside these weddings from multiple perspectives, built its foundation through real relationships, and been shaped by years of working weddings before ever offering childcare.

Children are cared for in a way that feels calm, structured, and engaging. Parents are able to be fully present. Planners and vendors are able to do their jobs without interruption. Everything works the way it should—because the team behind it was built from within the weddings themselves.

Wherever You’re Celebrating

Whether your wedding is tucked into the mountains of Tennessee, along the coast of the Carolinas, or in a historic Virginia venue, our goal remains the same:

To provide childcare that doesn’t just help—it elevates the entire experience. Because weddings require more. And the way your childcare team is built should reflect that.

 

Peek at The Wedding Nanny Co.'s feature in Heart of NC Weddings.